Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, postal address, phone number
• Payment Information: Credit card details, billing address, payment history (note: full payment details are processed by our secure payment providers)
• Account Information: Username, password, purchase history, product preferences
• Communication Information: Customer service inquiries, product reviews, survey responses
• Device Information: IP address, browser type, operating system, device identifiers

1.2 Information You Provide

We collect information you provide directly to us when you:

• Create an account or profile
• Make a purchase
• Sign up for our newsletter
• Contact our customer service
• Complete surveys or provide feedback
• Participate in promotions or contests
• Post reviews or comments

1.3 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Log data (IP address, browser type, pages visited, time spent)
• Device information (hardware model, operating system)
• Location information (approximate location derived from IP address)
• Cookies and similar tracking technologies (see our Cookie Policy below)

1.4 Information from Third Parties

We may receive information about you from other sources, including:

• Business partners (e.g., payment processors, shipping companies)
• Social media platforms (if you interact with us via social media)
• Advertising and analytics providers
• Public databases

2. How We Use Your Information

We use the information we collect for various purposes, including to:

2.1 Provide, Maintain, and Improve Our Services

• Process and fulfill your orders
• Manage your account and provide customer support
• Personalize your shopping experience
• Develop new products and services
• Improve our website functionality and user experience

2.2 Communication

• Send transactional messages (order confirmations, shipping updates)
• Respond to your inquiries and requests
• Provide information about our products, services, and promotions (with your consent)
• Conduct surveys and collect feedback

2.3 Marketing and Advertising

• Deliver targeted advertising based on your preferences and browsing behavior
• Measure the effectiveness of our marketing campaigns
• Manage our rewards program and special offers
• Promote our products through various channels

2.4 Security and Fraud Prevention

• Protect against fraud, unauthorized transactions, and security incidents
• Verify identity for account access
• Monitor and prevent potentially prohibited or illegal activities
• Enforce our terms of service

2.5 Legal Compliance

• Comply with applicable laws, regulations, and legal processes
• Respond to lawful requests from public authorities
• Protect our rights, privacy, safety, or property

3. Sharing Your Information

We may share your personal information with the following categories of recipients:

3.1 Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Payment processing and billing
• Order fulfillment and shipping
• Customer service
• Marketing and advertising
• Data analytics
• Email delivery
• Hosting and cloud storage

These service providers are contractually obligated to use your information only as necessary to provide services to us and in accordance with this Privacy Policy.

3.2 Business Partners

We may share information with business partners when you purchase co-branded products or participate in joint promotional activities.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government requests).

3.4 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.

3.5 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

3.6 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for various purposes, including data analytics, research, and marketing.

4. Cookie Policy

4.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better browsing experience and allow us to improve our site. Similar technologies like web beacons, pixels, and local storage may also be used for these purposes.

4.2 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies.
• Performance Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies allow us to count visits and traffic sources.
• Functionality Cookies: Enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting/Advertising Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

4.3 Cookie Management

You can control and manage cookies in various ways. Most web browsers allow you to manage your cookie preferences. You can:

• Delete cookies from your device
• Block cookies by activating the setting on your browser that allows you to refuse all or some cookies
• Set your browser to notify you when you receive a cookie

Please note that if you choose to block or delete cookies, you may not be able to access certain areas or features of our website, and some services may not function properly.

4.4 Third-Party Cookies

We also use cookies provided by trusted third parties, including:

• Google Analytics (to help us understand how our website is being used)
• Social media platforms (to enable integration with services like Facebook, Twitter, etc.)
• Advertising partners (to provide you with relevant advertisements)
• Payment processors (to facilitate secure transactions)

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

5.1 Access and Portability

You have the right to access the personal information we hold about you and, in some cases, to receive a copy of this information in a structured, commonly used, and machine-readable format.

5.2 Correction

You have the right to request that we correct inaccurate or incomplete personal information about you.

5.3 Deletion

You have the right to request the deletion of your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected.

5.4 Restriction and Objection

You have the right to request that we restrict the processing of your personal information or to object to the processing of your information in certain circumstances.

5.5 Withdrawal of Consent

Where we process your information based on your consent, you have the right to withdraw that consent at any time.

5.6 Marketing Preferences

You can opt out of receiving marketing communications from us by:

• Clicking the "unsubscribe" link in any marketing email we send
• Contacting our customer service team
• Adjusting your communication preferences in your account settings

5.7 Do Not Track

Some browsers have a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Due to the lack of a common understanding of how to interpret these signals, our website does not currently respond to Do Not Track signals.

5.8 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and testing
• Access controls and authentication procedures
• Employee training on data protection and security
• Physical security measures for our facilities

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The length of time we have an ongoing relationship with you
• Our legal obligations
• Applicable statutes of limitations
• Resolving disputes
• Enforcing our agreements

When we no longer need to use your personal information, we will either delete it or anonymize it so that it can no longer be associated with you.

8. Children's Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected personal information from a child under 16, please contact us immediately, and we will take steps to remove such information from our systems.

9. International Data Transfers

We may transfer your personal information to countries other than the one in which you reside. When we transfer personal information across borders, we take appropriate safeguards to ensure that your information is protected in accordance with this Privacy Policy and applicable data protection laws.

These safeguards may include:

• Using standard contractual clauses approved by relevant authorities
• Ensuring the recipient country has adequate data protection laws
• Obtaining your consent for certain transfers

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email to the address associated with your account (for significant changes)
• Displaying a notice on our website

We encourage you to review the Privacy Policy whenever you access our website or services to stay informed about our information practices.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your inquiry within 30 days.

Data Protection Officer

Our Data Protection Officer can be contacted at dpo@hellcsae.com.

Supervisory Authority

If you are located in the European Economic Area (EEA), you have the right to lodge a complaint with your local data protection authority if you believe that we have not complied with applicable data protection laws.